This Policy was last updated July 31, 2023
The previous version of this policy can be viewed here.
Additionally, please note that Section I of this Policy below, which describes our collection and use of information practices through our Services, also serves as our Notice at Collection for California residents for purposes of the California Consumer Privacy Act (“CCPA”).
By using our Services, you agree to this Policy. Any changes to this Policy will become effective upon posting of the revised Policy on the Internet, accessible through our Sites and App.
This Policy has been designed to be reasonably accessible to people with disabilities. If you experience any difficulties accessing the information in the Policy, please email us at Privacy@PreferredHotels.com.
When we use the term “personal information” in this Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. It does not include aggregated, de-identified, or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you. To the extent required by law, we will maintain and use de-identified information in de-identified form and will not attempt to re-identify the information, except to make sure the information is truly de-identified.
VIII. Your Rights and Choices
XIV. How to Contact Us
We collect Personal Information and Other Information. Personal Information includes Sensitive Personal Information (as that is defined by applicable state laws).
The table below and additional paragraphs immediately following the table are a summary of the categories of Personal Information we have collected over at least the last 12 months, the purposes for collection and use of that Personal Information, and how long we keep each category of Personal Information. If you would like to opt-out of the sale or sharing of any of the information as described below, click Your Privacy Choices.
Categories of Personal Information We Collect
Our Business or Commercial Purposes for Collection and Use of Your Personal Information
Personal Identifiers such as your name, postal/mailing address, telephone number, mobile phone number, title, email address, username and password for your PTG account and I Prefer loyalty program
We do sell or share your Personal Identifiers (primarily email address) with third parties for targeted advertising. We use this information to:
Commercial Information, including properties viewed; reservation details; dining, recreation, and leisure activities you purchased or viewed while on our Services; travel-related details such as arrival or departure transportation and times; and other purchasing or consuming histories or tendencies
Individual hotels may collect additional information, including asking to see government identification to verify identity.
We do not sell or share Commercial Information with third parties for targeted advertising. We may use this information to:
Financial Information, including billing address, payment type or method, and charge or credit card number
We do not sell or share your Financial Information. We use it only to complete a purchase or special offer, service or refund and to facilitate the I Prefer Rewards loyalty program.
Device, Internet and Network Activity Information, Online Identifiers (IP Address, cookie IDs and Device IDs). This includes usage data of the Services (e.g., which pages of our Services were visited, the order in which they were visited, which hyperlinks were “clicked,” the date and time the app on your device accesses our servers, the URLs from which you linked to our Services, and what information and files have been downloaded to or presented through the app), information collected through cookies, web beacons and other technologies, aggregated information about your visits to, or use of, our Services, as well as across other sites, and various attributes associated with your device (e.g., IP address, Mac address, data and time of connection and disconnection, Internet Service Provider, installed fonts, language and browser settings, time zone in order to create a device fingerprint or identifier so that we can recognize your device, mobile carrier, operating system, screen dimensions, and mobile operating system), to determine whether you open emails or click the links contained in emails, and heat maps that visualize user behavior (such as highlighting what parts of our Services you viewed and did not view and for how long). While this information alone may not reveal your specific individual identity, we may associate this usage and Other Information we collect with Personal Information about you
We sell or share your Device, Internet and Network Activity Information, and Online Identifiers with third parties for targeted advertising. We also use this information to:
Demographic Information including gender and age
We sell or share your demographic information with third parties for targeted advertising on and off the Site. We also use this information:
To help us personalize your experience with us, including promotional communications sent through email and text messages.
General location information (e.g., zip code and IP address)
We sell or share your general location information with third parties for targeted advertisements. We also use the information to:
If you are registered with I Prefer, we may also receive the location of your residence from the address you enter.
Medical and Health Information you may provide relating to accessibility, allergies you make us aware of, or medical incidents that happens at one of our properties
This information is considered “sensitive” under certain U.S. state privacy laws.
We do not sell or share this Medical and Health Information. We use this information to:
Audio and Visual Information, including video footage/photos of you when you are at our properties, through our CCTV cameras and video and/or audio security footage, and when we collect voice recordings if you call our reservations line or contact us for customer service
We do not sell or share Audio Visual Information. We use this information to:
Inferences drawn from Personal Identifiers, Demographic Information, Device, Internet, and Network Activity, Online Identifiers, General Location, and Commercial Information to create a profile about a consumer reflecting the consumer’s hotel preference, which may include characteristics, predispositions, behavior, and attitudes, abilities, and aptitudes, hobbies, interests, and travel behavior
We sell or share inferences with third parties for targeted advertisements. We also use this information to:
Employment-Related Information, including your employment and education history, resume, cover letter, transcript, writing samples, and references as necessary to consider you for job openings
We do not sell or share Employment Information. We use this information to:
We may use all of the categories of Personal Information noted above as we believe necessary:
We collect information in the following ways:
We may also collect Personal Information about you over time and across different websites, apps, and devices when you use our Services, using tracking technologies such as cookies, pixels, Flash objects, APIs, and mobile software development kits (SDKs) and we may use third party services to collect this Personal Information when you use our Services.
Our marketing agencies, advertising technology vendors, and analytics providers may also provide us with information about you. We only allow our service providers and contractors to collect and use Personal Information in connection with the services they provide us and as otherwise permitted by law.
During at least the past 12 months, we have disclosed the Personal Information outlined in the table above with the following categories of entities:
The Services are directed to general adult audiences and are intended to be used only by persons who are at least 18 years of age. We do not and will not knowingly collect or process personal information from anyone we know to be under 18 years of age. If you are under the age of 18, you may not use the Services unless your parent or guardian has provided us with a legally sufficient form of consent
If you reside in a country other than the United States of America, you should be aware that the data that we collect from you will be transferred to, and stored in the United States. The laws of the United States may not protect the privacy of your information at the same level as provided by the laws of your country. In an effort to safeguard individual privacy, we will only transfer Personal Information from the EEA or the United Kingdom (UK) to the United States if one of the following applies: we have entered into an agreement using standard contract clauses (approved by the European Commission or a European data protection authority), or using the International Data Transfer Agreement (approved by the UK’s Information Commissioner’s Office) with our service provider, business partner, or Affiliate regarding the transfer or you give your express consent to the transfer.
If you are in the EEA, the UK, Switzerland, and certain other countries with similar data protection laws, you have additional rights in relation to your personal information. You have the right to request that we:
We will consider all such requests and provide our response within a reasonable period (and in any event within any time period required by applicable law). Please note, however, that certain personal information may be exempt from such requests in certain circumstances. If an exception applies, we will tell you this when responding to your request. We may request you provide us with the information necessary to confirm your identity before responding to any request you make.
In addition, if you are in the EEA and you have any complaints about how we use your Personal Information, you have the right to lodge a complaint with the data protection authority in your country or seek a remedy through local courts if you believe your rights have been breached. A list of data protection authorities in Europe is available here.
We may choose or be required by law to provide different or additional disclosures relating to the processing of Personal Information about residents of certain states. For purposes of this subsection, the terms “consumer”, “Personal Information”, “categories of Personal Information”, “business purpose”, “third party”, “cross-context behavioral advertising”, “targeted advertising”, “sell”, and “share” have the meanings ascribed to them respectively in the applicable state law. To the extent provided under applicable laws, you have the:
Right to Know. You have the right, up to two times every 12 months, to ask us to disclose the categories of Personal Information we have collected about you, the categories of sources from which we collected it, our business or commercial purpose for collecting, selling, or sharing Personal Information about you, the categories of Personal Information we sold or disclosed, the categories of third parties to whom we have shared Personal Information about you, and the specific pieces of Personal Information we collected about you.
Right to Correct and Delete. You have the right to send us a request to correct or delete Personal Information we have about you, subject to certain exceptions allowed under applicable law.
Right to Opt-Out of the Sale and Sharing of Your Personal Information (Opt-out of Targeted Advertising).Under certain U.S. State Privacy Laws, you may be able to request that we not sell, or share for targeted behavioral advertising, your Personal Information. We may sell, share, and use for targeted behavioral advertising the following categories of Personal Information to companies that provide marketing and advertising services to us, as well as advertisers that place advertisements on and off our Services: Device, Internet, and Network Activity Information, Online Identifiers, Demographic Information, and General Location Information and Inferences. This information is shared to help us understand who our users are, so that we can sell ads on and off the Services, advertise and market the Services to new users, and provide others with access to your travel preferences for similar purposes. To submit a “Do Not Sell or Share My Personal Information” request, click or send an email to Privacy@PreferredHotels.com with your request.
Note that if you clear cookies on your browser, or use a different browser or device, you may have to opt-out again to make your "Do Not Sell or Share" choice effective.
Opt-out Preference Signals; Global Privacy Control. You have the right to send us a request to opt-out of the selling and sharing of Personal Information through an opt-out preference signal. If you use an opt-out preference signal, we will apply the opt-out to the device or browser which sends the opt-out preference signal. We do not associate the opt out preference signal with your consumer profile. You can use an opt-out preference signal by downloading a supported browser or extension. If known, we will also treat the opt-out preference signal as a valid request to opt-out of sale/sharing for the user. Some browsers allow you to send a Do Not Track signal, an older request to block tracking of users by third parties. We may not honor these older signals.
Right to Limit the Use of Your Sensitive Personal Information. We collect, use, and disclose Sensitive Personal Information of consumers as necessary to perform the services reasonably expected by an average person and for certain other permitted business purposes. These business purposes include helping to perform services reasonably expected by users of the Services who have requested such services, ensuring security and integrity (to the extent the use of the information is reasonably necessary and proportionate for these purposes), ensuring physical safety of natural persons (to the extent the use of the information is reasonably necessary and proportionate for these purposes), short-term, transient use (subject to certain conditions), performing certain services, and engaging in certain activities related to quality or safety of our services or products. We do not collect and process Sensitive Personal Information for the purpose of inferring characteristics about you.
Authorized Agent. Applicable law may permit you the right to appoint an authorized agent to exercise these rights for you. Under certain applicable laws, an authorized agent is a natural person or a business entity in the applicable state that a person has authorized to act on their behalf subject to the requirements. If you would like to designate an authorized agent to submit a request to know, a request to delete, or a request to correct Personal Information on your behalf, please e-mail us at Privacy@PreferredHotels.com. When submitting the request, please ensure the authorized agent identifies himself/herself/themselves as an authorized agent. We will require written proof of the agent’s permission to do so and we will need to verify your identity directly. Once verified, your authorized agent may act on your behalf.
You have the right not to be discriminated against,for example by receiving a different quality of services, if you exercise any of these rights.
How to Submit a Request. To exercise your rights above click here, email us at Privacy@PreferredHotels.com, or call 1 (866) 990- 9491. In order to respond to your request, we may validate your email address if you have an account with us. If you use an authorized agent to exercise rights for you, we will confirm that the agent is authorized by you.
When you make a request to access, correct, or delete your information, we will generally confirm receipt of your request within 10 days, and respond within 45 days, though in some cases we have the right to take additional time if needed. We will provide notice of the extension within the first 45-day period.
We acknowledge that you may have rights under U.S. State Privacy Laws in connection with the Personal Information we process on behalf of our Member Hotels. If Personal Information about you has been processed by us as a service provider on behalf of a Member Hotel and you wish to exercise any rights you have with such Personal Information, please inquire with our Member Hotel directly. We will support them to the extent required by applicable law in responding to your request.
How We Verify Your Identity We will take reasonable steps to verify your identity prior to responding to your requests. For example, we may utilize a third-party; verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us.
Financial Incentives Our I Prefer loyalty program requires you to provide personal information to join the program so that we can associate the program benefits with your account. We do share your Personal Identifiers, Device, Internet and Network Activity Information, Online Identifiers with third parties, such as Meta and Google, to deliver customized advertising to you. To learn more click here. We may also share the Personal Information we collect from you with our service providers who help us provide the program, and with our participating Member Hotels to enable you to use the I Prefer loyalty program.
We calculate the value of this program as the difference between the I Prefer Member Rate and the Non-Member Rate for each Hotel Stay. When you participate in the I Prefer loyalty program, you agree to the Terms and Conditions of the I Prefer loyalty program, which outline the program benefits. Participation in the program is optional. You may opt-out, or withdraw from the program at any time by contacting member services or by calling 1 (866) 990- 9491.
Appeals. You may have a right to appeal decisions concerning your ability to exercise your consumer rights. Please email us at Privacy@PreferredHotels.com or click here to request an appeal concerning decisions on your consumer request.
Users Under 18. Note that PTG is not intended for users under the age of 18. We do not knowingly sell Personal Information from anyone under the age of 18. Please see our section titled “Children” above for more information.
“Shine the Light” Law. If you are a California resident, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please submit the form here, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.
We take reasonable steps, including technical and organizational measures, to protect the security and integrity of all personal information we receive and process, including using encrypted transmission for sensitive information such as credit card information. However, please note we cannot guarantee that any information transmitted through the Internet or stored on our system or otherwise in our care, will be completely safe from prohibited intrusion by others, or from access alteration or loss, as no data transmission or storage is perfectly secure. We want you to feel confident that we use reasonable security, but we cannot warrant the security of any information you provide or transmit to us.
If you have any questions or comments regarding our privacy practices, you may contact us using the following information:
Post: Preferred Hotel Group, Inc.
Post: Preferred Travel Group
26 Corporate Plaza Drive
Newport Beach, California 92660
In addition, if you are in the EEA and you have any complaints about how we use your Personal Information, you have the right to lodge a complaint with the data protection authority in your country or seek a remedy through local courts if you believe your rights have been breached. A list of data protection authorities is available here.
Effective Date: July 03, 2023