This policy was last updated September 01, 2022
Previous version of this policy can be viewed here.
When we use the term “personal information” in this Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. It does not include aggregated, deidentified or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you.
I. Information We Collect and Purposes for Which We Use It
We may use or process your personal information in the following ways:
II. How We Collect Information
We collect your personal information in the following ways:
We may also collect personal information about you over time and across different websites, apps and devices when you use our Sites, using tracking technologies such as cookies, pixels, Flash objects, APIs and mobile software development kits (SDKs) and we may use third party services to collect this personal information when you use our Platform.
III. Our Legal basis for Processing Your Information.
If you are accessing the Sites in the European Economic Area (“EEA”), then applicable law requires us to ensure that we only process your personal information when we have a valid legal basis to do so. We will only process your personal information:
IV. How We Share Your Information.
We may share or disclose your personal information for business purposes with the following categories of third parties:
The Sites are directed to general adult audiences, and are intended to be used only by persons who are at least 18 years of age. We do not and will not knowingly collect or process personal information from anyone we know to be under 18 years of age. If you are under the age of 18, you may not use the Sites unless your parent or guardian has provided us with a legally sufficient form of consent.
VI. Transfers and Storage of Information
If you reside in a country other than the United States of America, you should be aware that the data that we collect from you will be transferred to, and stored in the United States The laws of the United States may not protect the privacy of your information at the same level as provided by the laws of your country. In an effort to safeguard individual privacy, we will only transfer personal information from the EEA or the United Kingdom (UK) to the United States if one of the following applies: we have entered into an agreement using standard contract clauses (approved by the European Commission or a European data protection authority), or using the International Data Transfer Agreement (approved by the UK’s Information Commissioner’s Office) with our service provider, business partner, or Affiliate regarding the transfer or you give your express consent to the transfer.
If you have any questions about our transfer of personal information to the United States, or would like further information, please contact us using the information provided at the end of this policy or click here.
VII. Your Rights Under the General Data Protection Regulation (GDPR)
If you are in the EEA, the UK, or Switzerland and certain other countries with similar data protection laws, you have additional rights in relation to your personal information. You have the right to request that we:
We will consider all such requests and provide our response within a reasonable period (and in any event within any time period required by applicable law). Please note, however, that certain personal information may be exempt from such requests in certain circumstances. If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.
In addition, if you are in the EEA and you have any complaints about how we use your Personal Information, you have the right to lodge a complaint with the data protection authority in your country or seek a remedy through local courts if you believe your rights have been breached. A list of data protection authorities in Europe is available here.
VIII. State-specific Disclosures
We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain states. Please refer below for disclosures that may be applicable to you:
Collection, disclosure and sale of personal information
In the last 12 months, we have collected, disclosed for a business purpose and sold the following categories of personal information:
|Category of Personal Information||Collected||Disclosed for Business Purposes||Sold|
|Identifiers, such as name, email, address, and other information||X||X|
|California Customer Records (Cal. Civ. Code 1798.80(e)), such as birthdate and Payment Information||X||X|
|Commercial Information, such as Reservation History and other information relating to your hobbies, interests, and shopping behavior.||X||X|
|Internet/Network Information, such as IP Address, Device Information, and Log and Analytics Data||X||X|
|Geolocation Data, such as location information from your device or estimated based on your IP address.||X||X|
|Sensory Information, such as recording of phone calls between you and us, where permitted by law.||X||X|
|Other Personal Information, such as information that you submit to us.||X|
|Inferences, such as predictions about your interests and preferences.||X|
Your California Privacy Rights
If you are a California resident, you have specific privacy rights under the California Consumer Privacy Act (CCPA).
Right to Know. You have the right to ask us to disclose the personal information we have collected, shared, or sold about you in the past 12 months. If we are able to verify your identity, we will provide the categories of Personal Information we have collected about you, the categories of sources from which we collect it, our business or commercial purpose for collecting the personal information, and the specific pieces of personal information we collected.
If we have disclosed your personal information to any third party for any reason, we will also tell you the categories of personal information we disclosed, the categories of third parties with whom we shared it, and the purpose for which we shared it.
Right to Opt Out of Sale of Your Personal Information. California law defines “sell” very broadly. Sharing information such as your IP address or online identifier, or allowing another party to have access to your travel preferences may be considered a “sale” of personal information. You have the right to tell us “” to third parties.
Note that if you clear cookies on your browser, or use a different browser of device, you may have to opt-out again to make your “Do Not Sell” choice effective.
Right to Deletion. You have the right to request that we delete any personal information we have collected about you. We will only do this if we can confirm your identity, and in some cases, we are required or permitted by law to retain all or some of your information for specific purposes.
Authorized Agent. You have the right to appoint an authorized agent to exercise these rights for you.
You have the right not to be discriminated against, for example by receiving a different quality of services, if you exercise any of these rights.
To exercise your rights under the CCPA click here , email us, or call 1 (866) 990- 9491. In order to respond to your request, we may validate your email address if you have an account with us. If you use an authorized agent to exercise rights for you, we will confirm that the agent is authorized by you.
When you make a request to access or delete your information or opt out of sale, we will generally confirm receipt of your request within 10 days, and respond within 45 days, though in some cases we have the right to take additional time if needed.
Financial Incentives. Our I Prefer loyalty program, requires you to provide personal information to join the program so that we can associate the program benefits with your account. We calculate the value of this program as the difference between the I Prefer Member Rate and the Non-Member Rate for each Hotel Stay. When you participate in the I Prefer loyalty program, you agree to the terms and conditions of the program. Participation in the program is optional. You may opt-out, or withdraw from the program at any time by contacting member services or by calling 1 (866) 990 9491.
“Shine the Light” Law. If you are a California resident, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please submit the form here, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.
IX. Online Advertising and Third Party Tracking.
Cookies and Other Tracking Technologies:
Google Analytics and Advertising:
We use Google Analytics to better understand how our users interact with our Platform. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps” located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.
We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to the Sites. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by visiting the online resources provided by the Network Advertising Initiative at http://www.networkadvertising.org/choices.
Our Do Not Track Policy:
Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. We continue to review new technologies and standards as they develop.
X. Data Retention
XI. Third Party Websites, Content, and Resources
XII. How We Protect Your Information
We take reasonable steps, including technical and organizational measures, to protect the security and integrity of all personal information we receive and process, including using encrypted transmission for sensitive information such as credit card information. However, please note we cannot guarantee that any information transmitted through the Internet or stored on our system or otherwise in our care, will be completely safe from prohibited intrusion by others, or from access alteration or loss, as no data transmission or storage is perfectly secure. We want you to feel confident that we use reasonable security, but we cannot warrant the security of any information you provide or transmit to us.
XIV. How to Contact Us
If you have any questions or comments regarding our privacy practices, you may contact us using the following information:
Post: Preferred Hotel Group, Inc.
26 Corporate Plaza Drive
Newport Beach, California 92660