VII. Do Not Track
XII. Data Retention
XVI. Contact Us
I. Information We Collect
Preferred Hotel Group, Inc. and our service providers operating on our behalf, may collect, receive or develop different types of personal information about you depending on the nature of your interactions with us. “Personal information” is information that identifies, relates to, describes, is capable of being associated with, or could be linked to you or your household, either on its own or when combined. We also collect and generate other information that is not personal information (“non-personal information”), for instance information that does not identify or relate to you, or information that has been de-identified or aggregated:
II. How We Collect Information
We collect the above-referenced categories of personal information from the following categories of sources:
Information You Provide to Us. When you use our Websites, such as when you reserve a room with one of our Preferred properties, or take advantage of special offers through our I Prefer loyalty program, we, or our service providers (acting on our behalf), collect personal information that you provide to us , such as your first and last name, email address, telephone number(s), postal address, and (when you purchase travel or make a reservation online) payment card information. We also collect more specific information that you provide, like travel behavior and lifestyle. Some of this more specific information is collected on our Websites, and some is collected from sources like business reply cards that are bound into various trade publications, and marketing partner data forms that are distributed at the front desk at all Preferred properties.
Information Collected Automatically from Your Device. When you use the Websites, we or our service providers, will also collect information about your use of the Websites and the device you use to access the Websites (e.g., your computer, tablet, phone, etc.) such as your IP address and country location, browser information (including browser type, capabilities, and language), operating system, the date and time you accessed the Websites, and Websites usage information, including the paths taken as you move from one webpage to another webpage (i.e., your “click stream” activity). We collect this information using cookies and other technologies.
Information from Third Parties. We also receive data from outside sources, and we combine this information with other information about you to facilitate more relevant, targeted communications as well as develop products and services that better suit our customers’ needs.
III. Our Legal Basis for Processing Your Information
If you are accessing our Websites in the European Economic Area (“EEA”), then applicable law requires us to ensure that we only process your personal information where we have a legal basis to do so. We will only process your personal information where at least one of the following applies:
IV. How We Use Your Information
We (and our service providers) will use your personal information for the following purposes:
We may anonymize your information (for example by aggregating it with other individuals’ personal information so that it no longer identifies you) and use it for other purposes in anonymized form.
V. How We Share Your Information
We will share your personal information for the following purposes:
The Websites are intended for use only by persons who are at least 18 years of age. Accordingly, we do not and will not knowingly collect personal information from anyone whom we know to be under 18 years of age. If you are under the age of 18, you may not use the Websites unless your parent or guardian has provided us with their consent for your use of these Websites.
VII. Do Not Track
We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.
VIII. Transfers and Storage of Information
If you reside in a country other than the United States of America, you should be aware that the data that we collect from you will be transferred to, and stored in the United States The laws of the United States may not protect the privacy of your information at the same level as provided by the laws of your country. In an effort to safeguard individual privacy, we will only transfer personal information from the EEA to the United States if one of the following applies: we have entered into an agreement using standard contract clauses (approved by the European Commission or a data protection authority) with our service provider or Affiliate regarding the transfer; the service provider that transfers the data is certified under the EU-US Privacy Shield Framework; or you give your express consent to the transfer.
If you have any questions about our transfer of personal information to the United States, or would like further information, please contact us using the details below.
IX. Your Rights Regarding Your Information
If you are in the EEA, you have certain additional rights in relation to your personal information. If you would like further information in relation to these or would like to exercise them, please contact us using the contact details below at any time. You have the right to request that we:
We will consider all such requests and provide our response within a reasonable period (and in any event within any time period required by applicable law). Please note, however, that certain personal information may be exempt from such requests in certain circumstances. If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.
You may ask us to stop using your personal information for advertising or marketing purposes at any time. If you wish to do this, please follow the removal instructions in any communication you receive, or contact us using the information below.
X. Your California Privacy Rights
If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.
If you reside in California, you have the right to make the following requests with respect to your personal information:
We will not discriminate against you because you exercised any of these rights.
A California resident can exercise these rights by clicking here, by emailing us at email@example.com or by calling us at 1-866-990-9491. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.
XI. What Other Choices Do You Have?
Opt-Out of Cookies & Other Technologies. If you prefer, you can configure your browser to reject all cookies, or to notify you when a cookie is set. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie and privacy preferences. For more information about HTTP cookies and how to disable them, or restrict the categories of cookies you wish to accept, you can consult the information at www.allaboutcookies.org/manage-cookies/. However, if you reject cookies, your use of the Websites may be impaired.
XII. Data Retention
We will generally store information associated with your account until it is no longer necessary to provide services to you, until you ask us to delete it, or until your account is deleted, whichever comes first; but there are some exceptions to this general rule. We will retain information from deleted accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce our agreements, and take other actions permitted by law. For more information, contact us using the details below.
XIII. Third Party Websites, Content, and Resources
We will take reasonable steps to protect the security and integrity of all personal information provided to these Websites. However, please note that we cannot guarantee that any information transmitted through the Internet or stored on our system or otherwise in our care will be absolutely safe from prohibited intrusion by others. We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after the transmission or storage of your personal information.
XVI. Contact Us
If you have any questions or comments regarding our privacy practices, you may contact us using the following details:
Post: Preferred Hotel Group, Inc.
311 South Wacker Drive
Chicago, Illinois 60606 USA
In addition, if you are in the EEA and you have any complaints about how we use your Personal Information, you have the right to lodge a complaint with the data protection authority in your country or seek a remedy through local courts if you believe your rights have been breached. A list of data protection authorities is available here.
Effective Date: January 1, 2020